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	<title>Aware Soho - Mens Underwear</title>
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	<description>A new designer underwear brand for urban men based in London and New York</description>
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		<title>Even More News</title>
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		<title>Big News</title>
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		<pubDate>Tue, 09 Mar 2010 19:43:57 +0000</pubDate>
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		<description><![CDATA[Another amazing bit of news for Aware Soho Lovers!
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		<title>Website Launch!</title>
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		<pubDate>Tue, 09 Mar 2010 19:16:14 +0000</pubDate>
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		<description><![CDATA[Welcome to the brand new website for Aware Soho!
Browse the Store
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